As consumers we get to choose where we want our money to go. So why not choose to spend our hard earned cash on a company that cares about what quality and sustainability of their products while also treating their employees ethically.
- Excellent customer service: Due to smaller brands needing on a regular and sporadic client base to keep business open you can expect friendlier and more personalize customer service. Since it is a smaller company you will be getting help from employees that are actively involved allowing for them to answer questions in more detail and personalize whatever support you need for your situation. Positive customer experience means more business for the brand.
- Stimulates economic growth: A company needs employees to run. So by providing employment to other the whether it’s a local business or not helps stimulate economic growth in national and local level.
- Support Minority-Owned and Women-owned Businesses: There are tons of smaller/small athletic clothing brands that are minority or women owned. By supporting minority-owned business you are helping them give back to their community as well as promoting economic growth, credit building, helps close the racial wealth gap, and so much more. Supporting women-owned allows for the continuance of pushing past obstacles in the workforce that still stand in women’s way like gaining access to affordable child care, paid maternity leave, equal pay, and fair access to capital.
- Better stunstaibliliy and quality: Smaller brands are more eco-friendly than you think! They are more likely to choose from stunstabile and quality resources to make their products. Also a lot are participating in green practices like limiting the amount of paper they use, creating their clothes out of plastic bottles or recycled synthetic fibers , and using alternative energy to create their products.
- You know who you are buying from: The small business is the owners life, so they make it a point to take the time to care for their customers. This means you will be frequently contact with the company’s owner, giving you the opportunity to form a connection with them. Also they tend to treat their employees more ethically as well as their sponsored athletes
Minority-owned Smaller Athletic brands:
- Nubia Natalie: https://www.nubianatalie.co/
- Alala: https://alalastyle.com/
- Dope Fit Chick: https://www.dopefitchick.com/
- Culture Fit: https://www.culturefitclothing.com/
Other Smaller Athletic Brands
- Girlfriend Collective: https://girlfriend.com/
- Athleta: https://athleta.gap.com/
- Woven: https://wolventhreads.com/
- Ref Active: https://www.thereformation.com/categories/sustainable-activewear
- Summersalt: https://www.summersalt.com/collections/activewear
The Average Spoonie 